👸 + 📱 = insights

👸 + 📱 = insights

Text your research participants and get incredible video, text and image responses. obvi is a simple tool for bite-sized, human-centered research.

All plan fees have been waived until June during the COVID-19 crisis
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Easy for participants

Because obvi uses text and mms messaging, participants do not need to install or learn any specialty research apps.

Texting is so natural, we find participants are generally very quick to respond to assignments. Highlight interesting responses as they come in or do it later to prepare for synthesis.

“I LOVE the idea of texting because there's no pressure to set a date or time to meet. You can really do it in your own time. Photos and Audio are nice too because it feels a little more personal.”
Project Rhino

Made by designers

Made by a team of former IDEO designers, obvi is a simple tool for texting your research participants.

Participants send back text, photos, video, and audio. An assignment is just a text message, so setup is just entering participant names and phone numbers. 

“Being able to see people move through the process in real time was exciting. There’s no way someone’s going to take a selfie and send it back. Then they do! You feel like you’re in their world.”
Project Lead

obvi  ❤️ research recruiters

obvi is a bring-your-own-participant platform. We believe that the best research is done by learning from thoughtfully recruited participants. Professional research participants are usually not appropriate for true human-centered design.

We work with a variety of brilliant recruiters we would be happy to connect you with. Contact us for an introduction to a vetted expert recruiter from our obvi recruiters network.

Designers, Researchers, and Participants all love obvi

I love the idea of texting because it can be in my own time.
You feel like you’re in their world.
It totally shortened the time we needed to do research
It was amazing. We loved it!
100% I would use this again. 💥
Game changer in screening people.
Actual Assignments

Great examples of how to use obvi

There's no setup–just send messages. Be creative. These are real assignment messages that were sent by our users to their participants:

Ask for photos:

We're curious about what you've been eating.

Over the next few days, send us food pics and descriptions!

Deep Thoughts:

We want to know about ‘impact’ and what it means to you.

Please text back with how you define ‘impact.’

Understand Associations:

Summer is almost here!

1- When you think of summer, what comes to mind?

2- Send us an image that represents summer to you, and explain why.


Send us a video telling us when you feel you are at your best and why.

Quick CHECK-INs:

Just checking in! How did things go this week? What’s on your mind?


What’s your commute like?

The next time you’re on your commute, take a few pics and tell us what’s happening.

See more ways to use obvi
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