Text your research participants and get incredible video, text and image responses. obvi is a simple tool for bite-sized, human-centered research.
Because obvi uses text and mms messaging, participants do not need to install or learn any specialty research apps.
Texting is so natural, we find participants are generally very quick to respond to assignments. Highlight interesting responses as they come in or do it later to prepare for synthesis.
Made by a team of former IDEO designers, obvi is a simple tool for texting your research participants.
Participants send back text, photos, video, and audio. An assignment is just a text message, so setup is just entering participant names and phone numbers.
There's no setup–just send messages. Be creative. These are real assignment messages that were sent by our users to their participants:
We're curious about what you've been eating.
Over the next few days, send us food pics and descriptions!
We want to know about ‘impact’ and what it means to you.
Please text back with how you define ‘impact.’
Summer is almost here!
1- When you think of summer, what comes to mind?
2- Send us an image that represents summer to you, and explain why.
Send us a video telling us when you feel you are at your best and why.
Just checking in! How did things go this week? What’s on your mind?
What’s your commute like?
The next time you’re on your commute, take a few pics and tell us what’s happening.